Our Mission

Our mission is to equip the courageous to save lives and property.

At Redline, we equip fire academies, fire academy students, fire departments (especially probationary or seasonal firefighters) and private fire brigades with high quality firefighting turnouts at a reasonable price. We combined our passion for the fire protection industry with our passion for education to create a service that helps protect those courageous individuals that are pursuing an education and career in firefighting.

Our Goal

We want to keep you as a customer long after you rent your turnouts.

Rather than requiring academies, students, fire departments or private fire brigades to invest large sums of money purchasing firefighting turnouts that may be useless in less than a few months, we rent the firefighting turnouts for a reasonable fee.
We make sure the turnouts fit right the first time, give our customers the right to use the firefighting turnouts as designed (incurring normal wear and tear) and then simply let customers turn them back in to Redline at the end of the rental term.
We clean, inspect, repair and certify the turnouts using San Diego County’s only verified ISP. We provide high-quality, friendly, professional, in-person service. We want to keep you as a customer long after you rent your turnouts.

Redline Defined

The Thin Red Line of Courage

Redline Rentals is named after the term “The Thin Red Line of Courage,” which represents the last ounce of courage firefighters find deep in their blood to conquer their darkest fears in order to save and protect life and property. Our customers have found this courage and are pursuing careers in firefighting.

The “Thin Red Line” is also a term and symbol used by fire departments to show respect for firefighters injured and killed in the line of duty. As firefighters are periled, they place their lives second to those they protect. They are forced to face their own fears and grasp for every last ounce of courage to perform the necessary task.

We are grateful for these courageous individuals and have named our company after their courage.

Our Team

Our mission is to equip the courageous to save lives and property.

Many of our Redline team members are active or retired firefighters that understand your needs and want to help you succeed. We want to help you flourish in your career as a firefighter—ideally in Southern California–and we want to know more than just your shipping address.

Dave Duea

David Duea is the founder of Redline Rentals. Dave is also the founder of Fire Etc., his third fire protection business. David successfully sold his first fire protection business, San Diego Fire Equipment Company, as well as his second, Atlas Fire Equipment Company. David has been a national figure in the fire protection industry for over 50 years, including roles as the former president and board member of the National Association of Fire Equipment Distributors (“NAFED”). David is a veteran and entrepreneur with a passion for equipping the courageous to save lives and property.

Dave@RedlineRentals.com

Jason Wiggins

Jason is the General Manager for Redline Rentals. In addition, he is a former police officer who understands the meaning, “To protect and to serve.” Jason has over 20 years of experience leading customer service, operations, transportations, logistics and sales teams. Many of these years included working in the uniform and linen rental industry where he has learned that the final product and services should meet and exceed the expectations of the end user. This meticulous thought process will help provide a product and service that meets the high standards of our brave firefighters.

jwiggins@redlinerentals.com

Scott Estrada

In addition to helping operate Redline, Scott is also Vice President of Fire Etc., and the co-founder and COO for SoCal PPE. Scott is also a cancer survivor, overcoming throat cancer, which was caused from exposure to carcinogens from fires while with Cal Fire—carcinogens that were left on his fire protection equipment prior to advent of cleaning procedures related to NFPA 1851. Scott has a passion for equipping the courageous to save lives and property and identified the need for a quality, verified personal protection ISP in the San Diego County area. In 2016, Scott and Dave came together to form SoCal PPE. SoCal PPE, a key partner of Redline, is a verified independent service provider (“ISP”) that not only specializes in the care, cleaning and repair of PPE as per NFPA 1851 but is also a major training facility for fire departments. SoCal PPE teaches the departments both the correct procedures for advanced cleaning and advanced inspections as per NFPA 1851 as well as assisting fire departments in their development of cancer prevention programs.

Scott@RedlineRentals.com